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Coffee is like paper
If you serve it in your business, this will become a social space in which people can start talking and exchanging ideas. It will provide your customers with a “paper” exactly like the newspaper was once the main source and battleground of ideas. Your customers will now have a pen and a blank paper on which to write their experiences.
“Cose varie, cose disparatissime, cose inedite, cose fatte da diversi autori, cose tutte dirette alla pubblica utilità.”
Pietro Verri, Frontespizio della rivista “Il Caffè”, 1764